Burger Hub

visual identity

BurgerHub in Zagreb is committed to eco-friendly practices, using locally sourced, high-quality ingredients from eco-farms and craft breweries. Their focus is on delivering fresh, sustainable, and delicious burgers, highlighting the importance of supporting local producers. The logo for BurgerHub reflects this commitment to quality and sustainability. It represents the layers of a burger, with a vertical, high composition that aligns with their slogan, "Elevate your burger game." This design not only elevates the burger visually but also symbolizes the brand's focus on layering fresh, local ingredients. The black and yellow color scheme creates strong contrast, making the identity easy to recognize, while playful illustrations of burger characters add personality, reflecting the brand's fresh and fun approach to food. The vertical composition also allows for the creation of dynamic, patterned designs, making the identity visually engaging.