Dalfa - The Heartbeat of Time

visual identity

Dalfa Satovi, founded in Labin in 1973, is a watchmaking brand with deep roots in traditional craftsmanship. Passed down through generations, the brand is now led by Dalan Fable, who continues the legacy started by his grandfather. Despite the challenges faced by the watchmaking industry, Dalfa Satovi remains dedicated to preserving the art of precision watchmaking. To attract younger generations who still appreciate the craftsmanship of mechanical watches, we crafted a modern visual identity that resonates with both tradition and contemporary appeal. The logo creatively integrates the letter "D" with a clock and an hourglass, symbolizing Dalfa Satovi's expertise in timekeeping and its long heritage. The design is complemented by a color palette featuring shades of white, deep charcoal, and khaki grey—a tone that subtly nods to the brand’s tradition. This visual identity honors Dalfa Satovi's legacy while making it relevant and appealing to a new generation of watch enthusiasts who value the artistry of mechanical timepieces.