Derossi Metali

brand identity

Founded in 2003 in Labin, Derossi Metali has grown into a leading supplier of stainless steel and metal structures. Known for their commitment to continuous improvement, they have expanded to include transportation services and specialized machinery production, extending their reach across Croatia, the EU, and beyond. To reflect their evolving business and expanded services, Derossi Metali underwent a rebranding to better showcase their industrial expertise and commitment to quality. The new visual identity is both elegant and modern, inspired by dynamic, geometric, and abstract forms. Its core shape represents a hook, symbolizing the company's primary services of lifting, transporting, and handling materials and cargo. This design is more than just a symbol; it's a reflection of the company’s operations and values, created by merging the initials 'd' and 'm' of Derossi Metali. Through this thoughtful yet simple design, the rebranding effort, created in collaboration with Gobo Digital from Labin, reinforces Derossi Metali’s dedication to quality, expertise, and professionalism, ensuring they stand out as leaders in their field. Featured photo credit: Mateo Gobo