SailCrew - Connect with Skippers

naming | brand identity | app design

SailCrew is a startup platform designed to simplify the process of assembling the ideal sailing crew. It connects users with a network of qualified skippers, making it easy for sailing enthusiasts to find experienced crew members and for skippers to discover new job opportunities. The vision of SailCrew is to create a global platform that simplifies the search for skilled crews, starting with the Adriatic coast and expanding to popular sailing destinations such as Greece, Italy, France, Spain, and beyond. The name "SailCrew" was chosen for its global appeal and immediate clarity, conveying the app’s purpose at first glance. As the platform revolves around a sailing community, the brand tone is friendly, adventurous, and approachable, embodying the spirit of the sea. The logo features two minimalist curved sails, representing both the essence of sailing and the rhythmic motion of waves. The color palette of azure blue and navy blue evokes the serenity of the open sea and the excitement of exploration. The visual identity is modern and clean, perfectly capturing SailCrew’s commitment to simplicity and adventure.